Distribution refers to the process of delivering products, goods, or services from a source, such as a manufacturer or supplier, to end-users or customers. It encompasses a wide range of activities, including storage, transportation, inventory management, and logistics coordination. The goal of distribution is to ensure that the right products reach the right place, at the right time, and in the most efficient and cost-effective manner.

In a business context, distribution can involve various channels, such as wholesalers, retailers, or direct-to-consumer models, depending on the type of product and target market. Effective distribution is critical for maintaining supply chain efficiency, meeting customer demand, and achieving competitive advantage in the marketplace.

In addition to physical goods, the concept of distribution also applies to digital products and services, where delivery may occur through digital platforms, downloads, or streaming technologies.